Demand that shows up
whether or not anyone chases it.
Marketing rarely fails because the strategy is wrong. It fails because nobody owns consistent execution. This playbook stands up the operating rhythm behind awareness and pipeline, then runs it against milestones agreed in discovery.
You are probably here because
one of these is true.
These are capability gaps, not headcount gaps. Adding a person to an undefined problem usually makes the problem more expensive. This playbook closes the gap instead.
What we build
- A positioning and messaging baseline the whole channel runs on
- A content, social, and campaign calendar with owners and deadlines
- Lead capture, routing, and follow-up standards inside your CRM
- A reporting pack: what shipped, what it produced, what changes next
What the operator owns
- Publishing cadence across content, social, and email
- Campaign build, launch, and post-campaign reporting
- Lead follow-up within the agreed response window
- CRM hygiene so pipeline reporting can be trusted
How performance is measured
- Published cadence maintained against the calendar
- Qualified opportunities created per period
- Speed to first response on inbound leads
- Channel-level cost and conversion trend over the engagement
The ninety-day roadmap
for this playbook.
Foundation
- Audit current presence, channels, assets, and baseline metrics
- Lock positioning, message, audience, and channel priorities
- Operator selected, trained on your stack, and embedded
- Calendar, tooling, tracking, and reporting standards in place
Build
- Campaigns run and content ships on the agreed cadence
- Lead follow-up operates inside the response window
- Results reported against the milestones set in discovery
Optimize & scale
- Double down on the channels producing qualified demand
- Cut what is not working rather than defending it
- Document the working motion so it can be repeated and scaled
Operate & sustain
- A sustained operator runs the growth function in steady state
- We continue to manage performance against the agreed measures
An onshore marketing agency retainer or an in-house growth hire
Typically $5,000–$6,000 / month to execute onshore
Humanloop: at least 30% less
An agency rents you attention by the hour; a hire arrives with no system around them. We scope against the cost of the same result being executed onshore, and discovery sets the number.
How engagements are pricedHumanloop Placed
You have a marketing lead, a plan, and a working process, and you need execution hands inside it.
Humanloop Managed
There is no marketing function yet. We build it, run it for ninety days, prove it, and sustain it with a dedicated operator.